Heineken
In 2022, Heineken collaborated with grape lab to create an innovative diary kit emphasizing sustainability. The diary features upcycled covers crafted from discarded cardboard sourced from print factories in Seoul. The inner pages are made from various recycled materials, including beer by-products, reinforcing the commitment to eco-friendly practices.
The diary is bound with a sturdy binder ring, ensuring it can be easily recycled. The kit also includes decoration stickers made from FSC-certified resources, a multi-use gift box produced from 100% recycled box and newspaper pulp, and a packaging label that can be repurposed as a desk calendar.
Throughout the entire lifecycle of their products, from creation to disposal, grape lab prioritizes environmental sustainability, reflecting their dedication to eco-friendly design and production methods.
