Dell Technologies sets specific management strategies and goals to create sustainable social value, coexistence, win-win, circular economies and continues to practice social responsibility as a global company. Dell Technologies launched products using wood-extracted bioplastics and recycled carbon fibers for the first in the industry. As a result, they received the highest rating of ‘Gold’ in the U.S. Electronics Product Environmental Assessment Tool (EPEAT) to verify its sustainability effect.

With Dell Technologies, the grape lab designed and produced the Blue Planet & Blue Pixel diary. ‘Blue Planet’ means the blue star earth, and ‘Pixel’ means the smallest computer screen unit. We designed the Diary as a second art edition with one of the grape lab members, pixel Artist Pixel Kim. Blue Planet & Blue Pixel diary covers use a recycled board letterpress embossing method. It uses no coating and eliminates artificial leather and chemical adhesives commonly used in general diaries. For the inner page, seven types of various recycled papers were used. Binding them using a globally certified binder ring enables ZERO adhesives and makes them easy to discard. The laptop decoration stickers are made out of FSC certified eco-friendly sticker fabric, and reusable pulp boxes are made of 100% boxes & newspaper pulp. Also, band packaging can be folded and reused as a desk calendar! We’ve thoughtfully designed a ready-to-use and ready-to-recycle product in a closed-loop manufacturing process using minimum resources.